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Why India


India Sports & Fitness International (ISFI) Expo

This ultimate multi-sport exhibition will provide the perfect platform for visitors to see, feel, test and try latest products that will boost racing performance.

Total export for sports equipment stood at US$ 183.25 million in FY 2014-15 and is growing by 17.2 per cent. The sports goods market in India was valued at US$ 2 billion in 2012-13. The market is growing as 35-40 per cent a year and is currently estimated to have US$ 3.6 billion. India has emerged as the leading international sourcing destination for inflatable balls and other sports goods for international brands such as Mitre, Lotto, Umbro and Wilson.

Indians are spending more on sports goods with recreational consumption growing. It is projected to grow @ 8.9 % per annum from $1 billion in 2005 to $6 billion in 2025. Several new initiatives such as Indian Premier League (Cricket), Hockey India League, Indian Badminton League, Prokabbadi, Indian Super League (Football) and professionalization of heritage sports events has led to increased popularization. To illustrate with a few examples:

In 2014–15, the UK, the US, the UAE, Australia, South Africa and Germany were the major export markets for Indian sports goods. France, Poland, the Netherlands, Canada, Belgium, New Zealand and Italy, were among other export destinations.

Indian sports products have been exported for global events. For the 2014 FIFA World Cup in Brazil, Jalandhar supplied 80,000 soccer balls, whereas Meerut supplied training and practice kits such as free-kick dummies, corner flags, cone markers and linesmen flags.

Indian companies manufacture for a large number of foreign brands including Reebok (Germany), Puma (Germany), Lotto (Italy), Nike (US), Adidas (Germany), Fila (Italy/Korea), Rawling (US), Dunlop (Australia) and Spalding (US). The number of foreign brands sourcing from India has also increased.

Bicycles & More World Expo

3 Million Units Exported
25-28% Industry Growth
20 Million Units - Indian Sales

100 Million Unit Global Market
India is 2nd Largest Producing Country
Increased Production of e-Bikes & Motor Bikes

Professional Cycling, Two Wheelers & Sports

Vehicles are in Great Demand.
Consumers in the Rs. 17 billion Indian Bicycle industry are moving up the value chain. The industry has gradually shifted track in recent years, switching from standard bicycles to the Specials segment. Higher disposable incomes, growing penetration of low-priced Specials and aggressive

marketing by the manufacturers are responsible. The Specials have boosted the top-line of the country's main bicycle manufacturers and with profitability improving, the tussle for market share has resulted in competitive pricing.


India Sports & Fitness International (ISFI) Expo

Mumbaikars - Fitness Freaks ! One could hardly doubt the huge market that is in Mumbai alone, not to mention that our target-audience is thousands of business visitors from all parts of Indian and even abroad. Every international industry leader or brand in the field has a presence here. Not to mention other players as the potential is so large & growing rapidly.

The metro is the commercial & financial capital of India with very easy access to Goa, Gujarat, Karnataka, Maharashtra and all other states. Home Gyms, Fitness chains, Sports in Schools, Professional Coaching, Gyms & Spas in Hotels, Corporate & Call Center Culture, Club Houses in Residential Complexes and a Young Population, with High Disposable Income make Mumbai a not to be missed market.

Bicycles & More World Expo

Cycling has been a part of the Indian lifestyle for centuries. But in the last decade, Mumbai’s biking communities are making the bicycle as popular as never before. Jose George, an avid cycling enthusiast and the owner of the cycling store, Haybren Adventures, started Lakecity Pedalers (LCP), one of the first amateur cycling groups in the city, in 2008. The cycling culture has also given birth to adventure travel companies that organize cycling trips and cyclethons galore.

Stand-up comedian Atul Khatri, an admin for the biggest Facebook group for cycling (over 7,000 members), Mumbai Cycling Enthusiasts, says that the groups acts like an open forum. People also write in for advice on which cycle to buy, and use it as a platform to buy and sell second-hand bicycles. The increasing popularity of cycling comes from it being an effective way to break away from a sedentary lifestyle that urban living promotes. “It’s a low-impact exercise where you don’t carry your body weight. Traveling by cycle, as opposed to a car, shows you more of the local culture" says Prateek Deo Gupta, a CEO and cycling enthusiast.

Another prominent cycling enthusiast, Anil Uchi vouches “The cycling revolution is here. It may not be obvious because it is scattered. But it’s growing really fast.”


The sports goods and toys sector has a special focus in the Foreign Trade Policy (2009 - 2014) and is treated as a priority sector under the marketing development assistance and the market access initiative schemes. The current budgetary allocations for these schemes have been increased. Applications relating to sports goods and toys are given fast-track clearance by the Directorate General of Foreign Trade (DGFT).

There are duty exemptions on the import of footwear machinery, and concessions have been given to the import of sports vehicles, such as golf carts for hotels, travel agents and tour operators to promote the tourism industry in general and golf tourism, in particular. The Sports Goods Export Promotion Council (SGEPC) promotes the export of sports goods and toys from India. SGEPC represents the leading 200 manufacturers and exporters of sports goods and toys in India.

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